Data Mining: Building Competitive Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Bestandsnummer des Verk�ufers 7719-9780130862716

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Bibliografische Details

Titel: Data Mining: Building Competitive Advantage
Verlag: -
Erscheinungsjahr: 1999
Sprache: Englisch
ISBN-10: 0130862711
ISBN-13: 9780130862716
Einband: Paperback
Auflage: 2. Auflage
Zustand: Very Good

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Inhaltsangabe

8627A-4 "Finally, here's a book that explains in plain English what data mining is and how it's used to improve a company's bottom line ...Groth takes a very complex and vast field and makes it comprehensible." Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data you've already paid to compile. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining; you'll discover how to apply them-hands-on, through real applications! Coverage includes: *Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications *The data mining process, start to finish *Today's newest, most successful approaches and algorithms *Data mining pitfalls-and how to avoid them *A close look at industry-leading tools from AngossaA A and RightPointaA A Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.About the Website The accompanying website includes full trial editions of two of the world's leading desktop data mining tools, Angoss KnowledgeSEEKERA (R) and RightPoint DataCruncher.

�ber die Autorin bzw. den Autor

ROBERT GROTH has worked in the high tech arena for over 14 years and has consulted for many Fortune 500 companies on large-scale data mining projects. He is also the author of the successful Hands-On SQL

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