Data-First Marketing: How To Compete and Win In the Age of Analytics

Janet Driscoll Miller

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Sprache: Englisch

Verlag: Wiley, 2020

111970121X / 9781119701217

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Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data ? from actual buyer behavior to targeting info on social media platforms to marketing?s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty ? anything that drives business growth.…

Bestandsnummer des Verkäufers 00100826509

Titel
Data-First Marketing: How To Compete and Win In the Age of Analytics
Autor
Janet Driscoll Miller
Verlag
Wiley
Erscheinungsjahr
2020
Zustand
Fair
Einband
Hardback
Sprache
Englisch
ISBN-10
111970121X
ISBN-13
9781119701217

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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