The DNA of Sales is a comprehensive guide designed to enhance the sales knowledge and practical skills of both experienced professionals and those with no formal training. Drawing on seven years of management theories, legal education, and over two decades of real-world sales observations, this book offers valuable insights for anyone looking to master the art of selling.

This concise book covers all stages of the sales process from suspecting and prospecting to negotiation, closure, and post-sales service. It emphasizes the importance of developing both internal and external skills to excel in sales, with a focus on continuous learning and improvement.

The book is especially useful for entrepreneurs and startups, highlighting that mastering sales is crucial not just for attracting customers but also for engaging employees, investors, and partners. The author presents actionable, easy-to-implement strategies that empower readers to refine their sales approach and achieve success.

The DNA of Sales is an essential resource for salespeople, entrepreneurs, and management students, offering practical tools and strategies that can be applied immediately to boost performance and drive growth.

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