Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century
Aitchison, Jim
ISBN 10: 9810678886 ISBN 13: 9789810678883
Verlag: Pearson Education, Limited, 2008
Gebraucht
Softcover
Verkäufer
Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 13. Oktober 2008
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 49744779-20
Inhaltsangabe:
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted.
It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies from the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards.
No other book takes you on such a journey through the minds of advertising’s creative leaders.
Über die Autorin bzw. den Autor: Jim Aitchison, an Australian, was formerly creative director of The Ball Partnership and Batey Ads, Singapore. He has won hundreds of awards (some for Chinese ads which he wrote) and judged many of the world's top shows. After 20 years in advertising, he is now a full-time author. His Cutting Edge books have become definitive advertising reference works and international bestsellers. In 2003, he received the Newsweek Lifetime Achievement Award from the Institute of Advertising Singapore.
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Bibliografische Details
Titel: Cutting Edge Advertising : How to Create the...
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: Very Good
Auflage: 3rd Edition.