Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here

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Über die Autorinnen und Autoren: Kristina Stephan is vice president of Blackwell Associates.

Dr. Roger D. Blackwell is professor of marketing in the Max M. Fisher College of Business at Ohio State University and the author of <b>From Mind to Market</b> and coauthor of <b>Consumer Behavior</b>. He serves on the boards of several NYSE, NASDAQ, and private corporations in retailing, technology, and distribution and is president of Blackwell Associates, a marketing consulting firm. <br><br>Kristina Stephan is vice president of Blackwell Associates and coauthor of<b> Contemporary Cases in Consumer Behavior</b>, and serves on the boards of a transportation and logistics firm and the United States Figure Skating Association.