Customer Relationship Management. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Taylor & Francis Group, 2002
- Hardcover
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 3. August 2006
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Hardcover
Zustand: Gebraucht - Gut
EUR 10,77
Artikelbeschreibung des Verkäufers
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 822468-6
- Titel
- Customer Relationship Management
- Autor
- Payne, Adrian, Peppard, Joe, Ryals, Lynette, Maklan, Stan, Knox, Simon
- Verlag
- Taylor & Francis Group
- Erscheinungsjahr
- 2002
- Zustand
- Very Good
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0750656778
- ISBN-13
- 9780750656771
- Artikelgewicht
- 1,603 Pfund
- Abmessungen
- N/A
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.
The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.
The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.
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Über die Autorin bzw. den Autor
Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals
Simon Knox is Professor of Brand Marketing at the Cranfield School of Management, Cranfield, UK.
Simon Knox is Professor of Brand Marketing at the Cranfield School of Management, Cranfield, UK.
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