Customer Relationship Management: Making Hard Decisions with Soft Numbers
Dr. Jon Anton
ISBN 10: 0134384741 ISBN 13: 9780134384740
Verlag: Pearson 99/n /16 J, 1996
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Hardcover
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Beschreibung
Beschreibung:
Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780134384740
Inhaltsangabe:
Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
Über die Autorin bzw. den Autor: Dr. Jon Anton is with the Department of Consumer Sciences at Purdue University and a researcher in the Center for Customer-Driven Quality.
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Bibliografische Details
Titel: Customer Relationship Management: Making ...
Verlag: Pearson 99/n /16 J
Erscheinungsdatum: 1996
Einband: Hardcover
Zustand: Very Good