Are there limits to the number of earning codes that can be established in your system?
Do you use customer profitability information to support your customer retention strategy?
Do your employees reflect your organization vision and brand when dealing with customers?
Does the product allow you to provide services related to getting the customer set up?
How do you receive support for your implementation efforts or on behalf of your customer?
How should your organization use the customer profitability information?
Is relationship marketing a mere passing fad like so many others, or has it come to stay?
What changes in the business environment made ABC more attractive today than in the past?
Which customer bases are eroding your organizations profitability over the last few years?
Will enough customers be found to replace any customers dropped for lack of profitability?
This Customer Profitability Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Customer Profitability challenges you're facing and generate better solutions to solve those problems.
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Profitability investments work better.
This Customer Profitability All-Inclusive Self-Assessment enables You to be that person.
INCLUDES all the tools you need to an in-depth Customer Profitability Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Customer Profitability maturity, this Self-Assessment will help you identify areas in which Customer Profitability improvements can be made.
In using the questions you will be better able to:
Diagnose Customer Profitability projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.
Implement evidence-based best practice strategies aligned with overall goals.
Integrate recent advances in Customer Profitability and process design strategies into practice according to best practice guidelines.
Using the Self-Assessment tool gives you the Customer Profitability Scorecard, enabling you to develop a clear picture of which Customer Profitability areas need attention.
Your purchase includes access to the Customer Profitability self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.
