Customer Centricity Focus on t
Fader, Peter
ISBN 10: 1613631022 ISBN 13: 9781613631027
Verlag: Wharton School Press, 2020
Gebraucht
Softcover
Verkäufer
World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 20. Dezember 2007
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Beschreibung
Beschreibung:
Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Bestandsnummer des Verkäufers 00102046808
Inhaltsangabe:
A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Fader advocates that in the world of customer centricity, there are good customers ... and then there is pretty much everybody else.
Über die Autorin bzw. den Autor: Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. In 2015, Fader co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently, he co-founded Theta Equity Partners, which focuses on customer-based corporate valuation. Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. Follow him on twitter @faderp.
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Bibliografische Details
Titel: Customer Centricity Focus on t
Verlag: Wharton School Press
Erscheinungsdatum: 2020
Einband: Softcover
Zustand: Good