The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Bestandsnummer des Verk�ufers 0205835597-7-1

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Bibliografische Details

Titel

The Cultural Dimension of Global Business (7th Edition)

Verlag

Pearson (edition 7)

Erscheinungsjahr

2012

Sprache

Englisch

ISBN-10

0205835597

ISBN-13

9780205835591

Einband

Paperback

Auflage

Zustand

Fair

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

Learning GoalsUpon completing this book readers will be able to:

Understand the interaction between global business and culture
Discuss comparative values and cultural differences
Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
Identify strategies for coping with culture shock

�ber die Autorin bzw. den Autor

Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad.

Elizabeth K. Briody, founded Cultural Keys LLC was formerly the President of the National Association for the Practice of Anthropology. She is the co-author of Partnering for Organizational Performance with Robert T. Trotter, II (2008, Rowman and Littlefield).

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