Cross Cultural Consumer Behavior in an Emerging Economy
Singh, Devinder Pal; Sharma, Manoj Kumar
ISBN 10: 3639718593 ISBN 13: 9783639718591
Verlag: Scholars' Press, 2014
Neu
Softcover
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In. Bestandsnummer des Verkäufers ria9783639718591_new
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The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.
Über die Autorin bzw. den Autor: Dr. Devinder Pal Singh is an Assistant Professor at Punjabi University Regional Centre for IT and Management, Mohali, India. His work has been published in Singapore Management Review, Global Business Review, International Journal of Business and Emerging markets, IJICBM, JDS and Academy of Marketing Science proceedings.
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Titel: Cross Cultural Consumer Behavior in an ...
Verlag: Scholars' Press
Erscheinungsdatum: 2014
Einband: Softcover
Zustand: New
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Cross Cultural Consumer Behavior in an Emerging Economy
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Taschenbuch. Zustand: Neu. Neuware -The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 308 pp. Englisch. Artikel-Nr. 9783639718591
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