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Crisis in Candyland: Melting the Chocolate Shell of the Mars Family Empire

Pottker, Jan

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ISBN 10: 1882605209 / ISBN 13: 9781882605200
Verlag: Natl Pr Books, US, 1995
Gebraucht Zustand: Very Good Hardcover
Verkäufer Robinson Street Books, IOBA (Binghamton, NY, USA)

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1882605209 Very good in very good dust jacket. First edition * Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers LOWER8RM1672

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Bibliografische Details

Titel: Crisis in Candyland: Melting the Chocolate ...

Verlag: Natl Pr Books, US

Erscheinungsdatum: 1995

Einband: Hardcover

Zustand:Very Good

Zustand des Schutzumschlags: Dust Jacket Included

Auflage: 1st Edition

Über diesen Titel


Exposing the hidden story beneath the sugar coating in the Mars candy company, the truth about a bizarre family dynasty that rules with an iron fist includes ruthless management, incredible penny-pinching, and managers bailing out by the dozens. IP.

From Publishers Weekly:

Part tabloid fare, part pop history, this patchwork portrait of the giant Mars candy company?Milky Way, Snickers, Three Musketeers, M&Ms?and its fabulously wealthy, intensely secretive founding family takes a bite out of the firm's reputation by washing some dirty linen in public: "Not even partitions separate the fifty-odd headquarters associates, who must keep their voices down when talking on the telephone to avoid complete babel.... Few desks have computers, for writing memos is against corporate policy." After interviewing former employees, family friends and competitors at Hershey, Nestle and so on, Pottker (Dear Ann and Dear Abby) tells how polio-stricken Midwest schoolboy Frank Mars, spellbound, watched his mother's candy-making magic, then failed at three businesses as an adult before launching the Milky Way candy bar in 1923 and an eventual worldwide food conglomerate. This business saga has a tyrannical crown prince who waited too long in the wings and died young, leaving his sons pitted against one another for company control; a profligate stepmother; a self-indulgent daughter; and a wealth of profit-making ideas, including the promotion of certain sweets as good for the teeth. He who snickers last...
Copyright 1995 Reed Business Information, Inc.

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