Credibility Marketing. Dieser Artikel ist nicht verfügbar.Credibility Marketing

Chambers ("a credibility marketing expert") offers advice on becoming a recognized authority in some field and using that status to build a business. He offers specific credibility marketing strategies, and provides instruction for nut-and-bolt matters like writing articles and getting them published, giving interviews, promoting a book, and turning a book into a college course. Appendixes include a schedule of fees and costs, seminar worksheets, an article-writing plan, a sample book proposal, a sample article, and a glossary. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Larry Chambers is a former financial securities professional, prolific author and financial industry coach, helping firms take their businesses to the next level by writing books and placing articles in national financial and investment trade magazines. In addition to helping clients, he also practices what he preaches, having contributed to more than 700 investment articles and written seven books. He also is a frequent media guest, financial media expert resource, and seminar presenter.