Creative Strategy (Hardcover)

William Duggan

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Sprache: Englisch

Verlag: Columbia University Press, New York, 2012

0231160526 / 9780231160520

Anbieter: AussieBookSeller, Truganina, VIC, AustralienAussieBookSeller

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Verkäufer:in bei ZVAB seit 22. Juni 2007

Hardcover

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Artikelbeschreibung des Verkäufers

Hardcover. William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"-just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. That's how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step-the search for past examples-takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp. William Duggans 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. Thats how innovation really happens. He explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle stepa search for past examplestakes you beyond your own brain to a what-works scan of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Bestandsnummer des Verkäufers 9780231160520

Titel
Creative Strategy (Hardcover)
Autor
William Duggan
Verlag
Columbia University Press, New York
Erscheinungsjahr
2012
Zustand
new
Einband
Hardcover
Sprache
Englisch
ISBN-10
0231160526
ISBN-13
9780231160520

AussieBookSeller

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Verkäufer:in bei ZVAB seit 22. Juni 2007

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