Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Ken Kocienda

5.335 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Pan Macmillan, United Kingdom, London, 2019

152900473X / 9781529004731

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Artikelbeschreibung des Verkäufers

Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic Kim Scott, bestselling author of Radical CandorA Wall Street Journal bestseller.An inside account of Apple's creative process during the golden years of Steve Jobs.'If youve ever wondered what its like to work in a hotbed of innovation, youll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process from generating ideas to doing a demo for Steve Jobs.'Adam Grant, bestselling author of OriginalsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.Ken Kocienda offers an inside look at Apples creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Bestandsnummer des Verkäufers GOR010305219

Titel
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Autor
Ken Kocienda
Verlag
Pan Macmillan, United Kingdom, London
Erscheinungsjahr
2019
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
152900473X
ISBN-13
9781529004731
Artikelgewicht
222 Gramm
Abmessungen
129.0 x 197.0

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