The Creative Curve: How to Develop the Right Idea, at the Right Time

Allen Gannett

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Sprache: Englisch

Verlag: Crown Currency, 2018

1524761710 / 9781524761714

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Artikelbeschreibung des Verkäufers

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.   We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't.  But Allen shows that simply isn't true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.    As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.    In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.…

Bestandsnummer des Verkäufers 00094691521

Titel
The Creative Curve: How to Develop the Right Idea, at the Right Time
Autor
Allen Gannett
Verlag
Crown Currency
Erscheinungsjahr
2018
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1524761710
ISBN-13
9781524761714

World of Books (was SecondSale)

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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