Creative Advertising: An Introduction. Dieser Artikel ist nicht verfügbar.
16 Bewertungen von Goodreads
Sprache: Englisch
Verlag: Laurence King, 2014
- Softcover
- Gebraucht
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 2. Juli 2009
Nicht verfügbar
Softcover
Zustand: Gebraucht - Gut
EUR 8,70
Artikelbeschreibung des Verkäufers
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Bestandsnummer des Verkäufers G1780671199I4N00
- Titel
- Creative Advertising: An Introduction
- Autor
- Sorrentino, Miriam
- Verlag
- Laurence King
- Erscheinungsjahr
- 2014
- Zustand
- Very Good
- Schutzumschlag
- No Jacket
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-10
- 1780671199
- ISBN-13
- 9781780671192
- Artikelgewicht
- 2,05 Pfund
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.
The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.
The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.
Über die Autorin bzw. den Autor
Miriam Sorrentino has worked as an art director for a number of London's leading agencies, including Leo Burnett, D'Arcy, Grey and Publicis, where she has created campaigns for many clients, including Fiat, McDonald's, Mars, and Epson. She lectures in Brand Communication and Advertising at The University of Greenwich, UK.
„Über diesen Titel“ gehört möglicherweise zu einer anderen Auflage dieses Titels.