Titel: Creating the Perfect Design Brief : How to Manage Design for Strategic Advantage
Verlag: Skyhorse Publishing Company, Incorporated
Erscheinungsjahr: 2012
Sprache: Englisch
ISBN-10: 1581159145
ISBN-13: 9781581159141
Einband: Softcover
Auflage: 2. Auflage
Zustand: As New

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In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.

�ber die Autorin bzw. den Autor

Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years of experience as a senior corporate design manager, a consultant, author, and lecturer. He distinguished himself in the corporate world as Director of Corporate Design for the Gillette Company and as Director of Corporate Identity and Design for Digital Equipment Corporation. In both positions he had global responsibilities for managing strategic design functions. He lives in Marblehead, MA.

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