Creating and Delivering Value in Marketing
ISBN 10: 3319118471 ISBN 13: 9783319118475
Verlag: Palgrave Macmillan, 2014
Gebraucht
Hardcover
Verkäufer
BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Deutschland
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Beschreibung
Beschreibung:
Creating and Delivering Value in Marketing In deutscher Sprache. pages. Bestandsnummer des Verkäufers BN478591
Inhaltsangabe:
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Von der hinteren Coverseite:
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
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Bibliografische Details
Titel: Creating and Delivering Value in Marketing
Verlag: Palgrave Macmillan
Erscheinungsdatum: 2014
Einband: Hardcover
Zustand: gut
Auflage: 2014.