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Why it is that today`s book superstores enjoy overwhelming success while library attendance is lagging? The answer is in customer service. libraries and librarians offer many precious resources, but their efforts are for noting if the service goes unused. Creating the Customer-Driven Library provides a ready solution to this shortfall by offering libraries solid information and how-to-tips on showcasing the library to patrons and enticing them to take advantage. Expert author Jeannette Woodward offers a wealth of ways for libraries to take service-driven cues from the retail world. Using the bookstores as a model, library, pointing out the ways in which libraries fall short in attracting and serving customers. Advice on improving customer service and making sure the library looks (and smells) attractive to users is based on concrete examples from real-life libraries and bookstores that center their operations around the customers. Find out which library interior will encourage library users to return again and again and which will send them running for exits! Readers will learn techniques for overhauling their library`s interior to create an accessible, customer-friendly space along with low-cost alternatives to big-budget publicity. Step-by-step instruction on creating cost-efficient marketing campaign and customer-centered library websites will help you tailor library services to specific customer needs, while savvy ideas on reviving your library using the talents and resources of your staff and your patrons will ensure on going community participation. By understanding the unique service needs of your community, you can better prepare to meet those needs. This essential guide brings you the tips and customer-friendly library. Library directors, administrators, trustees, and all community-focused staff will welcome the practical, enthusiastic guidance offered here. Printed Pages: 254. Buchnummer des Verkäufers 56073
Inhaltsangabe: How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: Offer accessible, customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to "Become better than a bookstore," even without a hefty budget.
Why should nonprofit libraries look to for-profit bookstores as models of library service? A visit to a local large chain bookstore is likely to reveal an attractively decorated facility resembling a "nineteenth-century library, complete with imitation oak paneling and bookcases, leather chairs, and dark, gleaming library tables" and "a broad spectrum of customers strolling through the aisles or enjoying their espresso in the bookstore cafe," attending a children's story hour or book discussion group--the latter formerly in the purview of traditional public library service. Woodward, director of the Fremont County Library System in Wyoming offers a timely and thought-provoking analysis of the contemporary book superstore phenomenon in order to arrive at suggestions not only for improving library service but also for enhancing marketing and promotion techniques by taking cues from the customer-driven philosophies of bookstores. A welcome addition to any library administrator's personal collection, Woodward's excellent treatise on the library-bookstore dichotomy is recommended for all public and academic libraries and library consultants. Diana Kirby
Copyright © American Library Association. All rights reserved
Titel: Creating the Customer-Driven Library
Verlag: Ess Ess Publisher
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