Creating Competitive Advantage (Hardcover)

Jaynie L. Smith

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Sprache: Englisch

Verlag: Bantam Doubleday Dell Publishing Group Inc, New York, 2006

0385517092 / 9780385517096

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Verkäufer:in bei ZVAB seit 22. Juni 2007

Hardcover

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Artikelbeschreibung des Verkäufers

Hardcover. In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your companys competitive advantage to grow your business and stand out from the competition.Ought to be mandatory reading for all entrepreneurs.Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider, if you cannot answer this question, you are surely losing customers, clients, and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.The five fatal flaws of most companies: They dont have a competitive advantage but think they do They have a competitive advantage but dont know what it isso they lower prices instead They know what their competitive advantage is but neglect to tell clients about it They mistake strengths for competitive advantages They dont concentrate on competitive advantages when making strategic and operational decisionsThe good news is that you can overcome these costly mistakesby identifying your competitive advantages and creating new ones. In Creating Competitive Advantage, consultant, public speaker, and competitive advantage expert Jaynie Smith shows you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeoples inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the timean achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percentand so did company revenues.Jack Welch has said, If you dont have a competitive advantage, dont compete. This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them. By sharing scores of stories from her decades of consulting experience, Smith reveals how to identify a company's competitive advantages and turn them into powerful weapons of persuasion in the fight for market share. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Bestandsnummer des Verkäufers 9780385517096

Titel
Creating Competitive Advantage (Hardcover)
Autor
Jaynie L. Smith
Verlag
Bantam Doubleday Dell Publishing Group Inc, New York
Erscheinungsjahr
2006
Zustand
new
Einband
Hardcover
Sprache
Englisch
ISBN-10
0385517092
ISBN-13
9780385517096

AussieBookSeller

Truganina, VIC, Australien

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 22. Juni 2007

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