Titel: Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition
Verlag: McGraw-Hill Education
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 0078112729
ISBN-13: 9780078112720
Einband: Hardcover
Zustand: Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 4,1�Pfund

�ber diesen Titel

Inhaltsangabe

Overview: The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases: 25 of the 28 cases are brand new or extensively updated for this edition; the selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about; many cases involve high-profile companies; and, there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design. "Thompson 18th edition", your best case scenario!

�ber die Autorinnen und Autoren

The University of Alabama

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

A. J. Strickland III � professore di Strategia d'Impresa presso la Graduate School of Business dell'Universit� dell'Alabama.

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