Corporate Communication: A Guide to Theory and Practice

Joep P. Cornelissen

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Sprache: Englisch

Verlag: SAGE Publications Ltd, United Kingdom, London, 2014

1446274950 / 9781446274958

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Artikelbeschreibung des Verkäufers

Written specifically for studentsinterestedin knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skillsto help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies. Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as aninvaluable source for reflective practitioners. The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR007836007

Titel
Corporate Communication: A Guide to Theory and Practice
Autor
Joep P. Cornelissen
Verlag
SAGE Publications Ltd, United Kingdom, London
Erscheinungsjahr
2014
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1446274950
ISBN-13
9781446274958
Auflage
4. Auflage
Artikelgewicht
558 Gramm
Abmessungen
170.0 x 242.0

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