Corporate Charisma

Paul Temporal; Harry Alder;

ISBN 10: 074991825X / ISBN 13: 9780749918255
Verlag: Piatkus, 1998
Gebraucht Hardcover
Verkäufer BookLovers of Bath (Peasedown St. John, BATH, Vereinigtes Königreich)

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Beschreibung

| 8¾" x 5½". 232pp. Index. | First Edition (First Printing).How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture. For more photos or information, use the «Ask Bookseller» button and I'll be pleased to help. The book is in stock and ships from the rustic nirvana of Peasedown St. John, near Bath, England from a long-established bookseller - guaranteed by my reputation and the UK Distance Selling Act. Remember! BUYING THIS BOOK means my Jack Russells get their supper! Condition :: Very Good - in Very Good DJ. Top edges of DJ a little ruffled. Buchnummer des Verkäufers 135466

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Bibliografische Details

Titel: Corporate Charisma

Verlag: Piatkus

Erscheinungsdatum: 1998

Einband: Hardback in Dust Wrapper.

Zustand des Schutzumschlags: Dust Jacket Included

Auflage: 1st Edition

Über diesen Titel

Inhaltsangabe:

This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.

About the Author:

Dr. Paul Temporal conducts seminars on branding and speaks regularly at conferences and has been extensively published in journals. Dr Harry Alder, a popular seminar leader and speaker, works with major companies to help their staff reach their maximum potential.

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BookLovers of Bath is based in the rural idyll of Peasedown St. John in Somerset (God's Own Country) in the south west of England and actually very nearly in Bath. After 20 years of being “internet only” I have now opened a shop, Fact or Fable, in the premises of our now-closed Post Office. With over 20,000 books in stock and another 5,000 or so in the shop I run an old-fashioned book business with every book listed, graded, picked, packed and posted by my own fair hand… abetted by my Jack Russells who are really, not, helpful.

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