Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture

Beschreibung:

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780749918255

Diesen Artikel melden

Inhaltsangabe:

Reseña del editor: This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.