Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Bestandsnummer des Verk�ufers 51652374-20

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Bibliografische Details

Titel: Corporate Charisma : How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture
Verlag: Little, Brown Book Group Limited
Erscheinungsjahr: 1999
Sprache: Englisch
ISBN-10: 0749918934
ISBN-13: 9780749918934
Einband: Softcover
Zustand: Very Good

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Inhaltsangabe

Written by Dr. Paul Temporal and Dr. Harry Alder, two experts in creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. Chapters cover: Vision, mission and values; the psychology of a company; creating corporate charisma; communicating the personality; positioning; brand management; market research; choosing customers through segmentation and market developments. Throughout, Corporate Charisma is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that you can apply directly to your business, whatever sector you are in, and whatever the size of your company.

�ber die Autorin bzw. den Autor

Dr. Paul Temporal conducts seminars on branding and speaks regularly at conferences and has been extensively published in journals. Dr Harry Alder, a popular seminar leader and speaker, works with major companies to help their staff reach their maximum potential.

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