Titel: Cornerstones of Strategic Management [Paperback] Laurie Dickie and Carolyn Dickie
Verlag: Tilde Publishing and Distribution
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 0734610238
ISBN-13: 9780734610232
Einband: Softcover
Zustand: Very Good

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Inhaltsangabe

Whereas management is described as the means of coordinating the current functions of planning, organizing, leading and controlling, strategic management is related more to a company’s business strategy determined by fundamental choices. These choices define its long-term objectives, its value proposition in the market and how it is structured as a means of building and sustaining competitive business systems.

Key features include:

Authoritative yet understandable treatment of topics covered
Terms and concept review questions
Skill builders and discussion questions
At least one case study in each chapter
Extensive glossary
Study guide

�ber die Autorin bzw. den Autor

Laurence Dickie is a senior International Programs academic and is currently the Academic Director of Teaching, Learning and Research in that department of Curtin Business School, Austrailia. He has extensive teaching experience at primary, secondary and tertiary levels, teaching in business, management, communications, human resource management and training and development.

Carolyn Dicky has a PhD in management as well as post-graduate teaching degrees. She has extensive experience in the business world in areas as diverse as finance and operatic companies. She is currently employed as a lecturer with the School of Management at Curtin Business School.

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