Copywriting for the Electronic Media : A Practical Guide
Meeske, Milan D.
ISBN 10: 0495411175 ISBN 13: 9780495411178
Verlag: Cengage Learning, 2008
Gebraucht
Softcover
Verkäufer
Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 5305854-6
Inhaltsangabe:
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.
Über die Autorin bzw. den Autor: Milan D. Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books."
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Bibliografische Details
Titel: Copywriting for the Electronic Media : A ...
Verlag: Cengage Learning
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: Very Good