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Bibliografische Details

Titel: The Copywriter's Handbook: A Step-By-Step ...

Verlag: Holt McDougal

Erscheinungsdatum: 2006

Einband: Paperback

Zustand: Good

Zustand des Schutzumschlags: No Jacket

Auflage: 3. Auflage

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Book by Bly Robert W

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"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf." --Los Angeles Times

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