Copyediting With An Attitude: How To Proof And Edit Ads And Other Marketing Copy

Want to write ads and other marketing copy like a pro? Creative ideas and basic grammar are just a start. To create marketing content that people will want to read, you also have to know how to edit it — ruthlessly AND creatively. That's where this book comes in. Created by award-winning copywriter and marketing professor Freddy Tran Nager, Copyediting With An Attitude is a fast, fun-to-read guide on how to make your writing flawless, active, concrete, and tight. (All work should undergo a F.A.C.T. check.) And it's not just for copywriters. Copyediting With An Attitude can help anyone who works with words or wordsmiths: 1. Creative directors and other execs who hire and manage copywriters; 2. Journalists, bloggers, or creative writers; 3. Publication editors; 4. Students and professors who need to rescue their prose from the cursed "academic voice"; 5. Anyone who just wants to have more fun writing. Whatever your goal, you'll find approximately 50 pages of valuable guidelines, examples, checklists, challenges, and cats. Yes, cats. You can't have a book on attitude without them. The result: an experience that's as entertaining as it is informative.