Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

Sprache: Englisch

Verlag: Elsevier Science & Technology, United States, San Francisco, 2012

0123919223 / 9780123919229

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Content is king and the new kingmaker and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether youre slogging through theory or buzzwords, theres no denying content strategy is coming of age. But whats in it for you? And if youre not a content strategist, why should you care? Because even if content strategy isnt your job, contents probably your problemand probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content so wheres the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Bestandsnummer des Verkäufers GOR006598747

Titel
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
Autor
Margot Bloomstein (Principal, Appropriate, Inc., Boston, MA, USA)
Verlag
Elsevier Science & Technology, United States, San Francisco
Veröffentlichungsjahr
2012
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0123919223
ISBN-13
9780123919229
Artikelgewicht
431 Gramm
Abmessungen
191.0 x 235.0

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AbeBooks-Verkäufer/-in seit 16. März 2007

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