Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

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Sprache: Englisch

Verlag: John Wiley and Sons Ltd, United Kingdom, Chichester, 2010

0470648287 / 9780470648285

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Artikelbeschreibung des Verkäufers

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.* Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others* Leverage social media and social tools to get your content and ideas distributed as widely as possible* Understand why you are generating content-getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy* Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Titel
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Autor
Ann Handley
Verlag
John Wiley and Sons Ltd, United Kingdom, Chichester
Erscheinungsjahr
2010
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0470648287
ISBN-13
9780470648285
Artikelgewicht
454 Gramm
Abmessungen
161.0 x 232.0

WorldofBooks

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Verkäufer:in bei ZVAB seit 16. März 2007

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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