Content Analysis: An Introduction to Its Methodology

The Second Edition of Content Analysis is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices – that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.

Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims.

Author Klaus Krippendorff discusses three distinguishing characteristics of contemporary content analysis: that it is fundamentally empirically grounded, exploratory in process, and predictive or inferential in intent; that it transcends traditional notions of symbols, contents, and intents; and that it has been forced to develop a methodology of its own, one that enables researchers to plan, execute, communicate, reproduce, and critically evaluate an analysis independent of the desirability of its results.

Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.