Consumerism, 4th Ed.
ISBN 10: 0029001501 ISBN 13: 9780029001509
Verlag: Free Press, 1982
Gebraucht
Softcover
Verkäufer
Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 1. November 1997
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Bestandsnummer des Verkäufers M06R-00396
Inhaltsangabe:
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.
Über die Autorin bzw. den Autor: David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (coauthored with Eric Joachimsthaler).
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Consumerism, 4th Ed.
Verlag: Free Press
Erscheinungsdatum: 1982
Einband: Softcover
Zustand: Good
Beste Suchergebnisse beim ZVAB
Beispielbild für diese ISBN
Consumerism, 4th Ed.
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. 4th edition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. B07M-00850
Beispielbild für diese ISBN
Consumerism, 4th Ed.
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.6. Artikel-Nr. G0029001501I5N00
Beispielbild für diese ISBN
Consumerism: Search for the Consumer Interest
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Brand New. 4th edition. 512 pages. 9.25x6.00x1.25 inches. In Stock. Artikel-Nr. x-0029001501
Neu kaufen
EUR 35,14
Versand:
EUR 14,18
Von Vereinigtes Königreich nach USA
Anzahl: 2 verfügbar