Titel: Consumer Psychology of Tourism, Hospitality and Leisure (Cabi Publishing)
Verlag: C A B Intl
Erscheinungsjahr: 2000
Sprache: Englisch
ISBN-10: 0851993222
ISBN-13: 9780851993225
Einband: Hardcover
Zustand: Brand New

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Inhaltsangabe

Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.. NOTA: El libro no est� en espa�ol, sino en ingl�s.

�ber die Autorin bzw. den Autor

Martin Oppermann teaches at Griffith University, Australia.

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