Consumer Culture Theory. Dieser Artikel ist nicht verfügbar.Consumer Culture Theory

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.

A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies.

 

The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace.

 
The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education.

 

The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Dr. Eric Arnouldis Visiting Professor of Marketing at the Aalto University Business School and Adjunct Professor at EMLYON France. He has been on faculty at four European universities and several in the US. He has pursued a career in applied social science since 1973, receiving a PhD in social anthropology from the University of Arizona in 1982. Aalto University awarded him an honorary doctorate in 2016. Early ethnographic research in West Africa inspired his approach to contemporary market mediated society. Current interests include collective consumer creativity, human branding, sustainable business practice, visual representations, and digital mobility.

Craig J. Thompson is the Churchill Professor of Marketing at the University of Wisconsin-Madison. He has published in a wide range of marketing, consumer research, and sociological journals. He has co-authored the book The Phenomenology of Everyday Life and co-edited Sustainable Lifestyles and the Quest for Plenitude: Case Studies of the New Economy. Craig has served as an associate editor for the Journal of Consumer Research and the Journal of Consumer Culture. Craig is the current president of the Consumer Culture Theory Consortium. Craig was the Society for Marketing Advances 2014 Distinguished Marketing Scholar Award. In 2017, he was named an Association of Consumer Research Fellow.