Consumer Culture, Identity and Well-Being : The Search for the 'Good Life' and the 'Body Perfect'

Helga Dittmar, D.Phil, is Reader in Psychology at the University of Sussex in England, where she completed her undergraduate and postgraduate qualifications, after beginning her studies in psychology at the University of Frankfurt in Germany. Her research focuses on mass consumer society and how this has an impact on people’s sense of who they are and their well-being. Her work has received strong media interest (TV, radio) and includes: psychological functions of material possessions, buying motivations, compulsive buying, materialism, as well as the influence of the mass media on the body image of girls, women and men.