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Titel: Consumer Behaviour: A European Perspective

Verlag: Financial Times/ Prentice Hall

Erscheinungsdatum: 2009

Einband: Paperback

Zustand: Used; Very Good

Auflage: 4. Auflage

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This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

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