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Consumer Behaviour

Engel, J.F.; Blackwell, R.D.; Miniard, P.W.

Verlag: Harcourt Education, Port Melbourne, VIC, Australia, 1995
ISBN 10: 0030153379 / ISBN 13: 9780030153372
/ Gebraucht / Zustand: Good / Softcover
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Titel: Consumer Behaviour

Verlag: Harcourt Education, Port Melbourne, VIC, Australia

Erscheinungsdatum: 1995

Einband: paperback

Zustand: Good

Zustand des Schutzumschlags: No Dust Jacket

Art des Buches: Ex Library

Beschreibung:

Library sticker to spine, stamping to pageblock.Stamping usual places. Pages clean, bright and tight. Good Copy. Buchnummer des Verkäufers 183518

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Inhaltsangabe: Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs

Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.


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