Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition (7th Edition). Dieser Artikel ist nicht verfügbar.Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition (7th Edition)

Explore the "act of buying" and beyond.
  Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition emphasizes the importance of understanding consumers in formulating marketing strategy. Many (if not most) of the fundamental concepts in marketing are based on the practitioner’s ability to know people. After all, if we don’t understand why people behave as they do, how can we identify their needs? If we can’t identify their needs, how can we satisfy those needs? To illustrate the potential of consumer research to inform marketing strategy, the text contains numerous examples of specific applications of consumer behaviour concepts by marketing practitioners, as well as examples of windows of opportunity where such concepts might be used.


Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. Students, if interested in purchasing this title with MyMarketingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.   If you would like to purchase both the physical text and MyMarketingLab, search for:
013435267X / 9780134352671 Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package, 7/e
Package consists of:
0133958094 / 9780133958096 Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition 0134386167 / 9780134386164 MyMarketingLab with Pearson eText -- Valuepack Access Card -- for Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition