Consumer Behavior
Minor, Michael, Mowen, John C.
ISBN 10: 0137371152 ISBN 13: 9780137371150
Verlag: Prentice Hall, 1997
Gebraucht
Hardcover
Verkäufer
Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 18043603-6
Inhaltsangabe:
By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
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Bibliografische Details
Titel: Consumer Behavior
Verlag: Prentice Hall
Erscheinungsdatum: 1997
Einband: Hardcover
Zustand: Good
Auflage: 5th.