Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson
J. Paul Peter et Jerry C. Olson
ISBN 10: 0071111778 ISBN 13: 9780071111775
Verlag: McGraw-Hill Professional, 2005
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Beschreibung
Beschreibung:
Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Stains on the edge. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers C-654-685
Inhaltsangabe:
Consumer Behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analyzing and understanding consumer behavior and can be used to guide the development of effective marketing strategies.
Über die Autorinnen und Autoren:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
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Bibliografische Details
Titel: Consumer Behavior and Marketing Strategy: By...
Verlag: McGraw-Hill Professional
Erscheinungsdatum: 2005
Einband: Softcover
Zustand: Bon
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Consumer Behavior and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780071111775. Artikel-Nr. 8467231
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Consumer Behavior and Marketing Strategy
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780071111775. Artikel-Nr. 8657900
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Consumer Behavior and Marketing Strategy
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780071111775. Artikel-Nr. 8657895
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Consumer Behavior and Marketing Strategy
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780071111775. Artikel-Nr. 8657899
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Beispielbild für diese ISBN
Consumer Behavior and Marketing Strategy
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780071111775. Artikel-Nr. 8657889
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Consumer Behavior and Market Strategy
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780071111775. Artikel-Nr. 8657894
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Beispielbild für diese ISBN
Consumer Behavior and Marketing Strategy
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780071111775. Artikel-Nr. 8657893
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Consumer Behavior and Marketing Strategy
Verlag:
McGraw-Hill Companies, The, 2005
ISBN 10: 0071111778
ISBN 13: 9780071111775
Gebraucht
Softcover
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Zustand: Good. 7th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP77593635
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Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)
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Paperback. Zustand: Very Good. Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780071111775
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