This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780071111775.

Bestandsnummer des Verk�ufers 8467231

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Bibliografische Details

Titel

Consumer Behavior and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)

Verlag

Mcgraw-Hill Education

Erscheinungsjahr

2005

Sprache

Englisch

ISBN-10

0071111778

ISBN-13

9780071111775

Einband

Softcover

Zustand

Good

Gewicht

1150 Gramm

Verk�uferkataloge

Business

�ber diesen Titel

Inhaltsangabe

Consumer Behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analyzing and understanding consumer behavior and can be used to guide the development of effective marketing strategies.

�ber die Autorinnen und Autoren

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

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