Titel: Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Verlag: McGraw-Hill College
Ver�ffentlichungsdatum: 1993
Sprache: Englisch
ISBN-10: 0070387672
ISBN-13: 9780070387676
Bindung: Hardcover
Zustand: Good
Zustand des Schutzumschlags: No Jacket

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This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.

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Northeast Louisiana University

University of Rhode Island-Kingston

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