Consumer Behavior : Buying, Having, and Being
Solomon, Michael R.
ISBN 10: 0133450899 ISBN 13: 9780133450897
Verlag: Pearson Education, Limited, 2014
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Hardcover
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Better World Books, Mishawaka, IN, USA
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AbeBooks-Verkäufer seit 3. August 2006
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Beschreibung
Beschreibung:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 7962122-6
Inhaltsangabe:
&>For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
- Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Consumer Behavior : Buying, Having, and Being
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2014
Einband: Hardcover
Zustand: Very Good
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Consumer Behavior: Buying, Having, and Being (11th Edition)
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Artikel-Nr. 00100940384
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Consumer Behavior: Buying, Having, and Being (11th Edition)
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Artikel-Nr. 00102641178
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Consumer Behavior: Buying, Having, and Being (11th Edition)
Anbieter: BooksRun, Philadelphia, PA, USA
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Hardcover. Zustand: Very Good. 11. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Artikel-Nr. 0133450899-11-1
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