ISBN 10: 1849201773 / ISBN 13: 9781849201773
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Críticas: In this (very) well-written book, the authors make a persuasive case for reuniting surveys and interviews; those methods have come to be the paradigm examples of the differences between quantitative and qualitative methods, but Gobo and Mauceri demonstrate that they could be natural allies in a mixed-method approach. Rather than continue with the current uneasy division of labor between survey and interview research, the authors propose reintegrating them in a synthesis that has deep historical roots and promises more profound and nuanced interpretations.   (Paul Vogt, Emeritus Professor of Research Methods and Evaluation 2014-03-05)

This insightful and innovative book will be of interest to survey researchers and qualitative researchers alike. I will be recommending that colleagues teaching survey methods, and our survey researchers, use Gobo and Mauceri?s new book, along with those of us teaching field methods. We still teach our Masters programme with quantitative and qualitative methods in separate ?boxes?, and Gobo and Mauceri?s book shows the very necessary bridge between quantitative and qualitative methods. As such, it also contributes to the development of integrative mixed methods research. (Professor Nigel Fielding)

This book is an outstanding contribution to the literature on survey methodology, and one that uniquely incorporates the most thoroughgoing understanding of how interaction works in relation to obtaining quality survey data. It is a remarkable achievement and belongs on the desk of anyone interested in survey methodology and in doing and using survey research more generally.  (Professor Douglas Maynard)

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Giampietro Gobo
Verlag: SAGE Publications Ltd Apr 2014 (2014)
ISBN 10: 1849201773 ISBN 13: 9781849201773
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Buchbeschreibung SAGE Publications Ltd Apr 2014, 2014. Taschenbuch. Buchzustand: Neu. 244x170x21 mm. Neuware - Engaging and informative, this book provides students and researchers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee. Extending the conventional methodology with contributions from linguistics, anthropology, cognitive studies and ethnomethodology, Gobo and Mauceri analyse the answering process in structured interviews built around questionnaires. The following key areas are explored in detail: 392 pp. Englisch. Artikel-Nr. 9781849201773

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