Conscious Capitalism, with a New Preface by the Authors : Liberating the Heroic Spirit of Business

Sisodia, Rajendra, Mackey, John

ISBN 10: 1625271751 ISBN 13: 9781625271754

Verlag: Harvard Business Review Press, 2014

Sprache: Englisch

Zustand: Gebraucht - Gut Softcover

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Bibliografische Details

Titel

Conscious Capitalism, with a New Preface by the Authors : Liberating the Heroic Spirit of Business

Verlag

Harvard Business Review Press

Erscheinungsjahr

2014

Sprache

Englisch

ISBN-10

1625271751

ISBN-13

9781625271754

Einband

Softcover

Zustand

Very Good

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Inhaltsangabe

As seen on Oprah's Super Soul Sunday The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today's best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today's organizations are creating value for all stakeholders--including customers, employees, suppliers, investors, society, and the environment. Read this book and you'll better understand how four specific tenets--higher purpose, stakeholder integration, conscious leadership, and conscious culture and management--can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

�ber die Autorin bzw. den Autor

John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

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