Connect: How to Use Data and Experience Marketing to Create Lifetime Customers

Lars Birkholm Petersen

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Sprache: Englisch

Verlag: John Wiley & Sons Inc, United States, New York, 2014

111896361X / 9781118963616

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Artikelbeschreibung des Verkäufers

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevantCraft a personal, relevant, and accessible customer journey that engages the connected customerKeep in touch throughout the customer's life cycle, both online and offlineLink digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR007181303

Titel
Connect: How to Use Data and Experience Marketing to Create Lifetime Customers
Autor
Lars Birkholm Petersen
Verlag
John Wiley & Sons Inc, United States, New York
Erscheinungsjahr
2014
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
111896361X
ISBN-13
9781118963616
Artikelgewicht
458 Gramm
Abmessungen
160.0 x 226.0

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