Concepts in Strategic Management and Business Policy, Ninth Edition
Thomas L. Wheelen; J. David Hunger
ISBN 10: 013142405X ISBN 13: 9780131424050
Verlag: Pearson College Div, 2003
Gebraucht
Paperback
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Beschreibung
Beschreibung:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G013142405XI3N00
Inhaltsangabe:
This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
Von der hinteren Coverseite:
Highlights of the ninth edition:
New section of Internet Research Cases and end of chapter experiential exercises for researching and analyzing companies.
Five of the mini-cases are included in the book.
- eBay
- Hershey Foods
- AirTran
- Tyson Foods
- Eli Lilly
Five additional mini-cases are on the companion website at www.prenhall.com/wheelen
- Southwest Airlines
- Stryker
- Heinz
- Williams-Sonoma
- Pfizer
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Bibliografische Details
Titel: Concepts in Strategic Management and ...
Verlag: Pearson College Div
Erscheinungsdatum: 2003
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket