Inhaltsangabe
Zebu (n). 1. A grotesque South American mammal whose tough meat is often passed off as 'British steak' in pubs and restaurants.
2. Lies, deception, bullsh!t.
We are subjected to a daily barrage of deception so pervasive that we barely notice it any more. Although the big lies still make the headlines, it's the small, everyday half-truths that really drive many of us to distraction.
'Ice cream' with no cream, 'chocolate flavour' with no chocolate, 'customer service' with no service. You have won a prize . . . Your call is important to us . . .
Lies, lies and more damned lies. Stop it! Stop it! Stop it!
With a combination of determined research, an eye for a good story and a wicked sense of humour, bestselling authors Simon Rose and Steve Caplin expose the careless, shameless porkies told by estate agents, insurance companies, manufacturers, politicians, policemen, photographers, airlines, retailers, restaurants and advertisers.
It's a miscellany of misinformation to entertain and horrify, amuse and outrage.
Críticas
'Instead of ranting, they offer thorough research, some good, clear writing and a likeable tone of mild melancholy, as though this is really all we can hope to expect. By comparison, most of this year's grumpy-old-men books are complete and utter zebu.'Spectator
'a splenetic unpicking of scams, statistics and frauds perpetrated by politicians, publicists, supermarkets and all the other people trying to ruin our lives' Guardian
'a book at which you will laugh in disbelief (and possibly through gritted teeth). It is a compilation of the lies we are told every day by governments and businesses. The zebu in question is an ox-like creature from India that is occasionally served by restaurants as 'British steak'. From that fib, Rose and Caplin move on to political lies, statistical lies, misleading marketing, and the art of 'polishing' a CV.' Sunday Times
'An absolutely fantastic book.' BBC Scotland
***** 'Zebu here is not the animal but the word for deception. The authors take a frank look at the lies told as a matter of course by businesses, policemen, and politicians alike, and indeed by every sort of interested party with something to sell or a line to shoot.' 5 stars, Sunday Telegraph, Pick of the Paperbacks
'A hoot!... dip into it when you need a laugh' Lorraine Kelly --**
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